‘I Couldn’t Even Unseal My Eyes. That’s How Swollen I Was’

Onemanda Preisinger is nervous about her child’s impending 13th birthday celebration. It’s not due to the typical causes associated with a home packed of loud adolescent kids, but since it’s the initial occasion she will debut her recently altered face to friends and relatives. “Obviously I’m going to inform everyone as they arrive, ‘For your information, this is not the way I appear,’” states the 30-year-old property agent from south Florida.

Her appearance is, admittedly, a little startling – her face swollen and preternaturally lifted, as though secured by industrial-grade tape. Her new – and she’s eager to emphasize, short-term – appearance is the result of six cosmetic procedures, such as an endoscopic mid-facelift, performed by a doctor in Istanbul, Turkey, the previous month. “My spouse became emotional when he saw me for the first time because I wasn’t able to even unseal my eyes. That’s how swollen I was,” she explains to me via online call from her home. “I had to tell him: ‘Honey, I’m okay, I’m not hurting. I just appear as if someone jumped me.’”

Growing Trend of Youthful Facial Lifts

Based on plastic surgeons, Preisinger is among a growing number of people choosing to have a facelift in their twenties and thirties – significantly before a decade before most doctors’ usual candidate age of forty to sixty. (Although many specialists are keen to emphasise the industry edict of: “We address genetics, not age.”) “I have individuals in their late twenties requesting facial lifts,” says London-based cosmetic surgeon Georgios Orfaniotis, a former NHS consultant who focuses on the facial area. “It’s a major surgery, and I’m a somewhat worried when I see people choosing it as a lifestyle choice.”

Explaining the Facelift Procedure

A facelift, alternatively called a facelift, lifts the tissues in the face that begin to droop as we grow older. “Human faces are structured a little like layers of an onion,” explains based in Kent facial plastic surgeon Marc Pacifico. “Dermis and adipose on the surface, then a stratum of supportive tissue known as the superficial musculoaponeurotic system. Consider the SMAS as the soft tissue skeleton of the face. And that is what ages us; that’s what loosens and sags and drags the skin down with it.”

You risk performing surgery on people that have underlying problems. It’s not advisable for an ethical plastic surgeon to follow

Once the preserve of moneyed older people, “filler fatigue” – when excessive use of dermal fillers expands the face and causes laxity in the dermis – alongside the common adoption of weight-loss drugs, cut-price medical tourism, and the advancement of new, famous-figure-promoted surgical techniques are driving a new kind of customer towards this invasive surgery. Statistics indicate an eight percent rise in facial lifts over the past 12 months in the UK; while a study found that the percentage of younger facelift patients is increasing, with 32% of facelifts now conducted for individuals aged 35-55.

“People are now requesting to look like the best version of themselves and naturally the methods are following,” says Orfaniotis. Currently, the trending procedure is the comprehensive facial lift, a method evangelised by everyone from Kardashian matriarch Kris Jenner, to style creator Marc Jacobs.

Advanced Lifting Method

While a more traditional facelift entails lifting the superficial layer, the comprehensive lift releases the facial ligaments beneath it, allowing surgeons to restructure the face by repositioning the underlying layers, and avoiding the taut, pulled look sometimes wrought by older methods. “We’re not putting tension on the skin because we’re targeting deeper, to the deeper tissue,” explains Harley Street plastic surgeon Rajiv Grover, who focuses on the advanced method. “It is the underlying layers that is adjusted. The skin follows along as a secondary element.” Elevating the entire soft tissue layer as a single unit allows for a more natural-looking and longer-lasting outcome. It also means that the surgery is not just being used for the primary goal of anti-ageing – or rejuvenation, as the aesthetics industry describes it – but for “enhancement” and contouring, too. “We receive many inquiries from patients aged 28 to 35 for this purpose,” notes Grover.

Personal Journey

Preisinger had never planned on getting a facelift – at minimum not at the thirty years old. But years of using injectable gels in an effort at “facial balancing” implied that by the time she reached her late 20s, she was “botched”. “I didn’t do this because I desired to appear youthful,” she says. “I did it because the filler harmed my face. I regret ever using it. If I had avoided the injectable, I don’t think I would be where I’m at currently.”

If dermal fillers completely disappear has historically been a point of contention in the cosmetic field. “Studies have shown that not only do they rarely completely dissolve,” says Grover, “but they move and can block drainage pathways. One of the contributors to what we term ‘puffy appearance’ is also the reality that in a sense, the face becomes slightly fluid-filled because its capacity to drain lymphatic fluid has been reduced.” Although research into the topic is preliminary, cautionary statements on dermal fillers’ possible effects on the body’s drainage have been issued, and further research initiated. An esteemed face specialist, speaking anonymously, says he would avoid using injectables in a client because of the risks they present. “A lot of surgeons avoid discussing this, because the companies who produce injectables can be quite forceful.” He’s heard stories, he says, of plastic surgeons facing court orders after raising their concerns.

Choice and Surgery

For Preisinger, once she started using injectables, she believed she needed to continue replenishing it – particularly when it started to migrate to other parts of her face. She was just 28 when a local plastic surgeon in Florida suggested that a face and neck lift could be what she needed to exit the injectable hamster wheel. After 24 months, she found herself choosing between a list of recommended hotels in Istanbul, texted to her by the patient coordinator at her doctor’s clinic.

Initially, Preisinger had planned for an upper and lower blepharoplasty – better known as eyelid surgery – but her surgeon recommended that a facelift was the correct option for the laxity she was experiencing in her face. She booked a brow lift, a mid-facelift and a jawline surgery. The eve of her surgery, one day after she’d arrived alone in the country, she opted to include a mouth enhancement. “Then he said, ‘We’re going to elevate the under-eye bags.’ He added, ‘I think if we extract some buccal fat, it will contour your face.’ Thus I ultimately adding two more procedures,” she says. She spent $22,000 (£16,500) for the half-day surgery, including a three-day|

David Cuevas
David Cuevas

Elena is a seasoned business strategist with over 15 years of experience in international markets and digital transformation.